Our company's main objective is to promote cruelty free beauty products through increasing awareness of what it truly means to be cruelty free and promoting the benefits of using such products (essentially we will be educating you!)

 

We only support brands & products which...

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1. DO NOT test on animals at any point during production.

2. DO NOT allow third parties to test on animals.

3. DO NOT use ingredients which are from suppliers that test on animals.

4. DO NOT enter countries which make it compulsory to test on animals when required by law (E.g. Cosmetics sold in China are required by law to be tested on animals)

5. NOT owned by a company who isn't cruelty free

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 Interested to purchase these products at a discounted rate? Join our membership! 

Keep yourself updated with our latest products and receive first hand stories on cruelty-free products by joining our mailing list.  

Any questions? Check out our FAQ page or contact us directly.